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Abstract
This article explores the linguo-cultural problems that arise
during the translation process, emphasizing the challenges faced by translators
when navigating between languages and cultures. It highlights key issues such
as equivalence, the translation of idiomatic expressions, politeness and
formality, cultural context, and humor. The article discusses how these factors
complicate the task of translating not just the words, but the underlying cultural
nuances, values, and social norms embedded in the original text
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