Abstract
Bugungi kunda zamonaviy menejerlar an’anaviy ish yuritish uslubidan voz kechib, boshqarishning yangi uslublarini sinab ko‘rishga intilishi natijasida muammolarga duch kelmoqdalar. Avvalambor, yuqori samarali jamoa deb o‘zi qanday turdagi jamoaga aytiladi?! Ushbu muhim savolga javob berish va qanday qilib yuqori samarali jamoa tuzishga erishish mumkinligini aniqlash uchun maqolada Maslouning ehtiyojlar nazariyasi, Frederik Gertsbergning ikki omil nazariyasi va Devid MakKlellandning ehtiyojlar nazariyasi ko‘rib chiqiladi va Google kompaniyasining xodimlar motivatsiyasini oshirish bo‘yicha qo‘llagan strategiyalari va ularning muvaffaqiyati tahlil qilinadi.
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