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Abstract
Ushbu maqolada turizm sohasida raqamli texnologiyalarning joriy etilishi, ularning xizmatlar sifati va samaradorligini oshirishdagi o‘rni, turistlar uchun qulayliklar yaratish hamda turistik tashkilotlar faoliyatini modernizatsiya qilishdagi ahamiyati tahlil qilinadi. Shuningdek, onlayn bronlash tizimlari, mobil ilovalar, sun’iy intellekt, virtual va kengaytirilgan reallik texnologiyalarining turizm rivojiga ta’siri yoritib beriladi. Maqolada raqamli transformatsiya sharoitida turizm sohasining raqobatbardoshligini oshirish masalalariga alohida e’tibor qaratilgan.
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