ASSESSMENT AND IMPLEMENTATION METHODS OF THE EFFECTIVENESS OF MARKETING ACTIVITIES. ACUMEN: INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH, [S. l.], v. 2, n. 12, p. 239–246, 2025. Disponível em: https://www.universalpublishings.com/index.php/aijmr/article/view/15168. Acesso em: 13 nov. 2026.